erehwon.
content studio

Write content that ranks for search and AI.

Turn your business knowledge into useful, original articles. Research, write, refine and prepare them for your website—all in your browser.

Built to support discovery. Rankings and AI citations aren’t guaranteed.

content studio dashboard showing approved brand guidance and saved article drafts
The actual interface, shown with sample business content.

Useful to people. Clear to search engines.

Better content starts before the first sentence.

content studio brings research, your brand guidance and editorial review into one process. Find what readers need, add something useful, and keep control of the final result.

Brand-led writingVerified internal linksFAQs & schemaCMS exports

Features with a purpose

From a good question to content worth reading.

01

Your business. Your voice.

Save your audience, products, tone and writing rules. Start each article with context that fits your business.

02

Research with a purpose.

Review leading search results, including competitors, to find unanswered questions and useful angles. Build an original outline before writing.

03

Answer first. Structure clearly.

Writing instructions put the answer in the opening paragraph, with one H1 title and logical H2/H3 sections. Keep the reader moving.

04

Internal links you can check.

Supply your sitemap and choose a link count. Only verified destinations are eligible, with a fresh check at export.

05

Keep competitors out of the copy.

Use competitor research privately while configured names and domains stay excluded from finished content.

06

More than a block of text.

Edit useful FAQs, add optional schema and prepare an SEO title, description, excerpt and URL slug alongside your article.

07

Make it look like your brand.

Choose colours, typography and layout. Add your own closing notice or call to action without rewriting it for every draft.

08

Ready for your CMS.

Prepare WordPress, Shopify or other CMS exports. Choose HTML, Markdown or plain text, with metadata and optional JSON-LD.

A clear path from idea to export

Four steps.
You stay in control.

Research is a starting point. Your knowledge and review make the content yours.

  1. 01

    Set your direction

    Add your business, website and sitemap. Choose a topic and what the article should achieve.

  2. 02

    Research and review

    Check the source coverage, content gaps and proposed outline. Approve the brief before writing.

  3. 03

    Write and refine

    Generate an original draft, then edit the wording, evidence and metadata. Review anything flagged for verification.

  4. 04

    Design and export

    Choose a layout, review FAQs and schema, and prepare the content for your website.

Research. Write. Make it yours.

A draft you can shape.

Answer the topic in the first paragraph. Build out practical guidance with descriptive sections, examples and next steps. Refine the wording in the editor and review the preview before moving on.

Your title, meta description, excerpt and suggested URL stay alongside the article, ready for review.

The content editor with a populated article about preparing for a design consultation
Example article in the editor. Select the image to view it larger.

People first, from the start

Built around Google’s content creation guidance.

The writing instructions favour original value, clear answers, relevant evidence and careful review—not keyword stuffing or content produced just to chase rankings.

Google says the same SEO foundations apply to its AI search features. There is no special AI schema that guarantees inclusion.

The checks that matter

  • Answer the reader’s question early.
  • Add useful detail and original insight.
  • Use a clear title and logical H2/H3 sections.
  • Support claims and acknowledge uncertainty.
  • Review facts, links and tone before publishing.

Designed around published guidance; not certified or endorsed by Google. Technical SEO and editorial responsibility remain with the website owner.

Design and export controls for colours, typography, closing sections, FAQs and schema
Design controls with sample content. Your CMS theme may affect the final appearance.

Your words. Your presentation.

Finish it for your website.

Choose colours, type and layout. Review FAQs and optional schema, then add your own closing section—such as a disclaimer, health notice or call to action.

WordPressShopify blogShopify pageOther CMS

Copy or download HTML, Markdown, plain text and metadata. Optional schema is also available as JSON-LD.

Export prepares your content. Transfer it to your CMS, check the layout and publish when you’re ready. Direct CMS publishing is not currently connected.

Your next article starts here

Give your ideas a clearer path.

Sign in to start with your business, your topic and your voice.

A few useful answers

Frequently asked questions

What does content studio do?

It brings business guidance, topic research, article writing, editing, design and CMS export into one browser-based workflow. Create blog articles and website pages, then review the final content before publishing.

Will my content rank in search or appear in AI answers?

The workflow helps you create original, well-structured content for search and AI discovery. Rankings, indexing and AI citations are not guaranteed. Your expertise, website quality, competition and ongoing content maintenance also matter.

Does it follow Google’s content creation guidelines?

Its writing instructions are built around Google’s helpful, reliable, people-first guidance: answer the question, add original value, support claims and review the result. It is not Google-certified, and no tool can guarantee compliance or a ranking outcome. The site owner remains responsible for the published content.

Can it review competitor content without mentioning competitors?

Yes. Research can review leading search results and competitor pages to identify coverage and gaps. Add competitor names and domains in Settings; configured names and links are blocked from generated articles, FAQs, metadata and exports. Add alternate names to your exclusions too.

How are internal links selected?

Add your website and optional sitemap, such as https://yourbusiness.com.au/sitemap.xml. Choose 0–8 distinct internal links per article. With a sitemap configured, candidates come from that sitemap. Destinations are checked before generation and again before export; inaccessible links block the export. Fewer links may be used when fewer relevant pages can be verified.

Can I change the writing, FAQs and design?

Yes. Edit the brief, article, metadata and FAQs. Choose typography, colours and layout, then add an optional custom closing section such as a disclaimer, health notice or next steps. Save business design defaults for new drafts.

Does it publish directly to WordPress or Shopify?

It prepares exports for WordPress, Shopify blog posts, Shopify pages and other CMS platforms. Copy or download the content, transfer it to your CMS and preview it before publishing. It does not currently publish directly to those platforms.

Does schema markup improve AI visibility automatically?

No. Optional article and FAQ JSON-LD describes your content; FAQ markup matches the visible questions and answers. It does not guarantee rich results or AI citations. Google says no special schema is required for its AI search features. Your CMS may already provide schema, so check for duplicates.

Do I still need to check facts before publishing?

Yes. Review sources, links, product details, claims, dates and tone. Research and generated writing can contain mistakes. Commercial details may need a fresh check; health, legal and financial topics may require qualified expert review.

Do I need to install an app, and how do I get access?

No installation is needed: content studio runs in your browser. Existing account holders can sign in. To request access, contact hello@erehwon.com.au. Public self-service registration and subscription checkout are not currently available.

Examples on this page use sample business content. Generated content should be reviewed before publication.